The Age Of Hippie Modernism

In the mid 1960s, a never-seen-before hippie counter-culture blossomed throughout the United States, which incited both the Flower Power Movement and the revulsion of more straight laced. Floral clothing and growing beards all became part of the evolving counter-culture in the hippie era. The casual glamour laced with tribal totems has served fashion past and present.

When the Spring/Summer 2019 of Chloé collection started to be walked down the runway, it was showed the perfect hippie-like flared trousers, pareo skirts and twisted silk lariat belt that would fit in at Coachella Valley Music and Art Festival. The collection is called Hippie Modernism because the designer wanted to bring it into the city with an urban flair. The tribal-inspired jewellery was also added to complete hippie look. 

The collection reflected the souvenirs of the counterculture with its avant-garde constructs of sensuality, femininity and utopian progress. Considering the lives and art forms of free-spirited women, the garments were graced by traditional textures and styling like scarf silks, ikat and bias-cut layering. The designs were basically the evolution of a new mentality following the original Hippie culture.

Artha Thakur
3rd Year, B. Des. Fashion Design

Prarthana Kapadia
4th Year, B. Des. Fashion Design
Shalini Mohanty
Assistant Professor, ASFDT

Graphic Designer:
Rutuja Konde
4th Year, B. Des. Fashion Design


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