DENIMatic 2021 – Dominate the Denim

DENIMatic 2021 was the launch event by “DesignHub – A Peer Space for Budding Designers”, which is an initiative of Amity School of Fashion Design & Technology, Mumbai, organized with the objective to promote aspiring designers across the country.

“Everything begins with an idea”Earl Nightingale

The DENIMatic 2021 contest was about creatively styling 1 denim piece of clothing into 3 distinctive styles showcasing the stylist’s creativity and ideation. The inter-university event managed by Team ASFDT stood out for its excellent responses – higher than any previous online event conducted by ASFDT during the pandemic. Participants from multiple universities and cities submitted their ideas to showcase their creativity and styling skills as designers and models. Participants were free to share the contest details across social media, and the reach turned out to be the ultimate so far.

Amity University (Mumbai), Amity University (Noida), Footwear Design and Development Institute (Noida), Maharaja Sayajirao University (Vadodara), Acharya Institute of Graduate Studies (Bengaluru), IITC Ghatkopar (Mumbai), Whistling Woods International (Mumbai), Rachana Sansad SFTD (Mumbai), S.V.T College of Home Science, Juhu (Mumbai), Lakshmibai College at Delhi University (Delhi), and Indian Institute of Crafts and Design (Jaipur) are the notable institutes whose talented students participated in the innovative contest.

The winners of the contest are –

FirstDivya Singh, Amity School of Fashion Technology, Noida
First Runner Up – Sneha Patel, MS University of Baroda
Second Runner Up – Rashi Aggarwal, Lakshmibai College
Third Runner Up – Chinmayi Sawant, Amity School of Fashion Design & Technology, Mumbai

Notably, Mr. Kinshuk Das, who is currently handling the Oxemberg Design Team at Siyaram’s Silk Mills Ltd., also associated with BARE, Denims, KILLER, Pepe Jeans, and who graduated from NIFT Kolkata in 2005, was an external jury member for the contest alongside the professors at ASFDT Mumbai.

The winners were awarded with E-certificates of achievement and featured on ASFDT’s social media handles while all the participants were presented with participation E-certificates to reward their creativity too.

A collage made by the works of the following participants:1)Chinmayi Sawant, Amity school of Fashion design & technology, Mumbai; 2) Rashi Agarwal,Lakshmibai College, University of Delhi;3)Kannu Priya, , Amity school of Fashion design & technology, Mumbai; 4) Divya Singh,Amity School Of Fashion Technology, Noida; 5) Sneha Patel, The Maharaja Sayajirao University,Baroda; 6) Surbhi Kumari, School of Fashion Technology,Pune ; 7) Pooja Jadhav,Whistling Woods International,Goregaon; 8) Snigdha Agraj, Footwear Design and Development Institute, Noida; 9) Richie Patil, Amity School of Fashion Technology, Noida

Conclusively, this contest marked the beginning of an exciting initiative to build for a more creative future with the budding designers of today, and we look forward to seeing more exciting contests and events which will be fully backed by our mentors, team members and peers at ASFDT.

Lastly, we extend our gratitude to all those who contributed to the success of this event.

Stay home, stay safe!

Humpy Adepu
2nd Year, B. Des. Fashion Design

Lubaina Surury
2nd Year, B. Des. Fashion Communication
Shalini Mohanty
Assistant Professor, ASFDT

Sameeksha Mukim
2nd Year, B.Des. Fashion Styling & Image Design
Sushmita Mandal
2nd Year, B.Des. Fashion Design

Midi-Skirts & Boots – Never Outta Style

Midi-skirt with boots- a combination anyone would love to wear. Flared midi-skirts when worn with ankle boots give out a whole ‘retro yet trendy‘ look. What sets apart the midi-skirts from all other skirts is the style and the length of it which ends right at the wildest part of your leg; the mid-calf, giving the illusion that your calf thicker than it really is. Similarly ankle boots cover the thinnest part of our legs that is the ankle. Some may say that styling Midi-skirts with ankle boots maybe risky but if done well and carried with confidence, it surely is a feast.

Sometimes it may be recommended to wear neutral/nude coloured boots that go with skin colour of the wearer and create an illusion of elongated legs rather than the regular dark coloured boots that give away a stumpy look. Unlike this, many stylists or fashion influencers over Instagram, YouTube or blogs style dark coloured boots with solid pastel or neon, flared midi-skirts or even with retro printed midi-skirts aiming for a grunge look.

Thus, depending on the wearer and how well they style and carry an outfit, midi-skirts and boots together are a combination that never go out of style.

Artha Thakur
3rd Year, B. Des. Fashion Design

Prarthana Kapadia
4th Year, B. Des. Fashion Design
Shalini Mohanty
Assistant Professor, ASFDT

Graphic Designer:
Prarthana Kapadia
4th Year, B. Des. Fashion Design