StyleQ Digital
Amity Mumbai Fashion Editorial Club
Tag: luxury fashion
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Shopping – Impulsive OR Intentional!
The designs, the colours, the textures, ah! Human psychology compels us to buy items due to their appealing nature. Though many people are passionate shoppers, claiming that they are ‘obsessed’ is quite another ball game.Shopping is an everyday activity until it becomes addictive. A portmanteau derived from shop + alcoholic, ‘shopaholics,’ are two kinds. The…
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Luxury Brands Shrugging the Pandemic
After the pandemic, there has been a significant shift in consumer behaviour owing to the rise of work-from-home culture resulting in an increase in internet shopping. In terms of the internet and the online world, luxury companies are not early adopters. Read on to see why! Luxury companies’ digital sprint Luxury brands are wary of…
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Rent The Runway
The online ‘Rental Fashion’ market in India has been on its peak with mushrooming startups and classic brands attracting the posh. The new age fashionistas believe in renting, rather than buying expensive designer wear. Turning up at a high profile luxury event in clothes that are rented and not owned isn’t a taboo anymore rather…
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“Whoever said Money can’t buy happiness simply didn’t know where to go shopping” – A Shopaholic’s Confession
My name is Prarthana and I have a problem. Actually I have 268 problems and if you count the three pairs of shoes at my aunt’s house and all the clothes my friends probably have, I would break 300. I like clothes. I like shoes. I love the excitement of buying something new and the…
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Why is Luxury Fashion so expensive?
Luxury used to be a synonym for quality. Most of the fashion brands built their brands on the best materials and the most skilled craftspeople, then charged customers a premium for both. Designer clothes of luxury brands are expensive because when the customer buys any designer clothing he not only pays for the item that…
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