DENIMatic 2021 – Dominate the Denim

DENIMatic 2021 was the launch event by “DesignHub – A Peer Space for Budding Designers”, which is an initiative of Amity School of Fashion Design & Technology, Mumbai, organized with the objective to promote aspiring designers across the country.

“Everything begins with an idea”Earl Nightingale

The DENIMatic 2021 contest was about creatively styling 1 denim piece of clothing into 3 distinctive styles showcasing the stylist’s creativity and ideation. The inter-university event managed by Team ASFDT stood out for its excellent responses – higher than any previous online event conducted by ASFDT during the pandemic. Participants from multiple universities and cities submitted their ideas to showcase their creativity and styling skills as designers and models. Participants were free to share the contest details across social media, and the reach turned out to be the ultimate so far.

Amity University (Mumbai), Amity University (Noida), Footwear Design and Development Institute (Noida), Maharaja Sayajirao University (Vadodara), Acharya Institute of Graduate Studies (Bengaluru), IITC Ghatkopar (Mumbai), Whistling Woods International (Mumbai), Rachana Sansad SFTD (Mumbai), S.V.T College of Home Science, Juhu (Mumbai), Lakshmibai College at Delhi University (Delhi), and Indian Institute of Crafts and Design (Jaipur) are the notable institutes whose talented students participated in the innovative contest.

The winners of the contest are –

FirstDivya Singh, Amity School of Fashion Technology, Noida
First Runner Up – Sneha Patel, MS University of Baroda
Second Runner Up – Rashi Aggarwal, Lakshmibai College
Third Runner Up – Chinmayi Sawant, Amity School of Fashion Design & Technology, Mumbai

Notably, Mr. Kinshuk Das, who is currently handling the Oxemberg Design Team at Siyaram’s Silk Mills Ltd., also associated with BARE, Denims, KILLER, Pepe Jeans, and who graduated from NIFT Kolkata in 2005, was an external jury member for the contest alongside the professors at ASFDT Mumbai.

The winners were awarded with E-certificates of achievement and featured on ASFDT’s social media handles while all the participants were presented with participation E-certificates to reward their creativity too.

A collage made by the works of the following participants:1)Chinmayi Sawant, Amity school of Fashion design & technology, Mumbai; 2) Rashi Agarwal,Lakshmibai College, University of Delhi;3)Kannu Priya, , Amity school of Fashion design & technology, Mumbai; 4) Divya Singh,Amity School Of Fashion Technology, Noida; 5) Sneha Patel, The Maharaja Sayajirao University,Baroda; 6) Surbhi Kumari, School of Fashion Technology,Pune ; 7) Pooja Jadhav,Whistling Woods International,Goregaon; 8) Snigdha Agraj, Footwear Design and Development Institute, Noida; 9) Richie Patil, Amity School of Fashion Technology, Noida

Conclusively, this contest marked the beginning of an exciting initiative to build for a more creative future with the budding designers of today, and we look forward to seeing more exciting contests and events which will be fully backed by our mentors, team members and peers at ASFDT.

Lastly, we extend our gratitude to all those who contributed to the success of this event.

Stay home, stay safe!

Humpy Adepu
2nd Year, B. Des. Fashion Design

Lubaina Surury
2nd Year, B. Des. Fashion Communication
Shalini Mohanty
Assistant Professor, ASFDT

Sameeksha Mukim
2nd Year, B.Des. Fashion Styling & Image Design
Sushmita Mandal
2nd Year, B.Des. Fashion Design

Are Your Fashion Choices Green Enough?

Fashion is strongly intertwined with the environment. From a conceptual standpoint, consumers adopt the latest trends according to the fashion ‘season’ which follows the natural seasons. Another link (between fashion and the environment) is a physical one: the very materials used to construct garments. Even if the garments are constructed using synthetic fibres, their usage and disposal ultimately affects the world we live in.

As an environmental concern, Fashion must be an eco-friendly concept. This industry contributes 10% of global carbon emissions annually (more than all international flights and maritime shipping combined) making it extremely polluting. The eco-friendlier our wardrobe, the better it is for the environment.

Sustainable Fashion involves production, distribution and use of garments that are environmentally friendly. Adopting this will certainly contribute positively to the quality of our surroundings. These practices avoid using materials that contain harmful chemicals and reduce water consumption as well as waste production.

LENZINGTM ECOVERO TM is a sustainable fibre brand for apparel. Their branded viscose fibres (viscose: a polymer similar to rayon) are made from sustainable wood and pulp. They also have efficient water utilisation rates. Water used to produce a 150 gram t-shirt is 12.5 litres lesser than generic viscose and 210 litres lesser than conventional cotton. Reduced carbon emission is a splendid bonus. This wonderful production has been awarded the EU Ecolabel: it has met high environmental standards. Another brilliant feature is that these fibres biodegrade in three months only.

Fashion can influence our personality. It can help define our character, mindset, habits and so on. Go through your wardrobe: what are all the garments you have? Are you working towards keeping your wardrobe as sustainable as you can? Are your fashion choices green enough?

Nithuna Suresh K
2nd Year, B.des, Fashion Design
Atash Coyaji
1st Year, B.des, Textile Product Design

Prarthana Kapadia
4th Year, B. Des. Fashion Design
Shalini Mohanty
Assistant Professor, ASFDT

Pravara Kanekar
1st Year,, Fashion Communication.