Amity Mumbai Fashion Editorial Club
Amity School of Fashion Design & Technology has always had its arms open to creativity & new ideas along with encouraging its students to follow their hearts. In this piece of alumni diaries, we have batch 2016 – 2020 graduate, Ms. Dona Ann Kurian. Currently, Dona Ann Kurian is a budding entrepreneur with her own…
Ughh… Plastics again…? You must be thinking that this is another boring read on sustainability. You would be wrong…! Read on to see the most fascinating and novel techniques being used for incorporating recycled plastics into our lives. In these times, companies are making attempts to become as sustainable as possible. Let us see how…
The designs, the colours, the textures, ah! Human psychology compels us to buy items due to their appealing nature. Though many people are passionate shoppers, claiming that they are ‘obsessed’ is quite another ball game.Shopping is an everyday activity until it becomes addictive. A portmanteau derived from shop + alcoholic, ‘shopaholics,’ are two kinds. The…
After the pandemic, there has been a significant shift in consumer behaviour owing to the rise of work-from-home culture resulting in an increase in internet shopping. In terms of the internet and the online world, luxury companies are not early adopters. Read on to see why! Luxury companies’ digital sprint Luxury brands are wary of…
“Creativity is making marvelous out of the discarded.” Reshirt 2021 was the second event by “Design Hub – A peer space for Budding Designers,” an initiative of Amity School of Fashion Design & Technology (ASFDT), Mumbai, organized to promote aspiring designers across the country. Moreover, to promote the best ideas and implementations of fashion & design,…
As we usher in the New year 2022, Amity School of Fashion Design & Technology unveils the 13th edition of its StyleQ magazine. Launched in 2016 the StyleQ magazine now in its 6th year has reached a new milestone evolved from traditional magazine format to the most interactive digital flipbook look which brings 2Dcontent to…
DENIMatic 2021 was the launch event by “DesignHub – A Peer Space for Budding Designers”, which is an initiative of Amity School of Fashion Design & Technology, Mumbai, organized with the objective to promote aspiring designers across the country. “Everything begins with an idea” – Earl Nightingale The DENIMatic 2021 contest was about creatively styling…
“The act of sewing is a process of repair.” What is thriving with increasing globalisation is the Textile industry. Traditionally, textiles have been an integral segment of human values and material culture. Studying this field is an engrossing experience, and the students of Amity University, Mumbai had absolute glee witnessing this two-hour webinar on 9th…
The online ‘Rental Fashion’ market in India has been on its peak with mushrooming startups and classic brands attracting the posh. The new age fashionistas believe in renting, rather than buying expensive designer wear. Turning up at a high profile luxury event in clothes that are rented and not owned isn’t a taboo anymore rather…
Midi-skirt with boots- a combination anyone would love to wear. Flared midi-skirts when worn with ankle boots give out a whole ‘retro yet trendy‘ look. What sets apart the midi-skirts from all other skirts is the style and the length of it which ends right at the wildest part of your leg; the mid-calf, giving…