Maharishi: A Brand With Style and Substance

“Environmental concern will continue to grow and will be a norm for the future generation, who may look back on old and current practices with disdain or horror.”

“Environmental concern will continue to grow and will be a norm for the future generation, who may look back on old and current practices with disdain or horror.”

Said Hardy Blechman, the founder of the label MAHARISHI. The brand sounds quite Indian but it isn’t at all. MAHARISHI is a London based men’s street wear label, founded in 1994. The most exciting thing about this brand that made me write this article completely in favor of it was the cause for which it was started.

Hardy Blechman realized that there wasn’t any stylish clothing made with an environmental concern, so he decided to introduce his label MAHARISHI. It focused on production of high end fashion clothing from hemp and other natural fibers. Later, Hardy realized that it was becoming difficult to make a complete collection out of hemp; he made a creative decision of using military and industrial surplus for his collection.

Source: Wikipedia.com
Edited using PicsArt Application

Speaking of which, an interesting fact about the label, which caught my eye, is the heavy military influence. The use of camouflage pattern is quite expected but the label presents it in a much oblique manner. The brand has always taken cues for designs from around the globe and does it till date. Hardy’s combat pants known as ‘SNOWPANTS’ with a signature Chinese dragon on the back became an ‘ITEM’ for almost a decade. Apart from this, for their SS16 collection showcased at LCM, the brand gained major acknowledgement from the fashion fraternity worldwide. Many heads turned when a cross-breed of military influence with Buddhists monk’s robe and Judaic prayer string was put on the ramp with a very clear message of a unified earth. The super continent ‘PANGEA’ was used as a motif that depicted the unification of all countries as one. The colour palette included Roman Catholic purple and golden brown with Thai Buddhist Monk’s bright orange working together in harmony both spiritually and aesthetically. All the garments made were environmentally and economically efficient i.e. produced with fair trade front of mind.

Source: facebook.com
Edited using PicsArt Application

The brand still continues to stand by its principles of green and sustainable fashion. The brand proved it with their latest collaboration with Nike. The NIKE Air Max 90 ‘MAHA OLIVE’ was made of 100% organic cotton and natural sources like turmeric and pomegranate are used as dyeing material.

Thus brands like MAHARISHI that encourage environmentally and culturally sustainable fashion must be promoted. This article may not be a ‘REVIEW’ but it is a mere shout out to this unique brand.


Author:
Daksh Vohra
2nd Year, Textile Design

Editors:
Prarthana Kapadia
3rd Year, Fashion Design
Shalini Mohanty
Assistant Professor, Fashion Design

Graphic Designers:
Abhirami Nair
2nd Year, Textile Design
Prarthana Kapadia
3rd Year, Fashion Design

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